The Trump family's involvement in the cryptocurrency venture, Alt5 Sigma, has been a rollercoaster ride for investors. In August 2025, Eric Trump and Donald Trump Jr. celebrated a partnership with Alt5 Sigma, a publicly traded company, to offer investors easier access to a cryptocurrency backed by the Trump family. However, less than 10 months later, the company has warned investors it may not be able to stay in business much longer. Its share price has fallen more than 90%, and a rebranding hasn't revived investor interest. If the company, now called AI Financial Corp., can't sustainably raise its share price out of penny-stock levels in the next 15 trading days, it faces the prospect of being delisted by the Nasdaq. The Trump family benefited from the deal, receiving approximately $500 million in proceeds from the crypto sale. However, the company has faced numerous challenges, including leadership changes, regulatory issues, and a falling share price. The SEC has declined to comment on whether it has looked into the company's involvement with the Trumps. AI Financial has become a cautionary tale for investors who saw a Trump-linked deal as a natural winner in a Trump presidency. The company is on its third CEO and third outside auditor since the partnership was announced. In January, it turned to World Liberty for a loan, then used some of the proceeds to try to lift its own share price. The effort failed. The Trump family's minority stake in World Liberty also gives it an indirect stake in the ongoing value of Alt5. World Liberty is embroiled in litigation with Justin Sun over his allegations that the company has prevented him from selling his tokens. The value of AI Financial's star holding, its hoard of WLFI crypto tokens, has fallen sharply since the partnership was announced. As of June 8, their market value had fallen to about 5.7 cents, according to Coinbase, a 72% decline. That put AI Financial's overall WLFI holdings at just $412 million. AI Financial's market capitalization was down to just $89 million, suggesting investors see that holding the stock is riskier than directly holding the underlying cryptocurrency. The company's future remains uncertain, and the prospect of delisting undermines the premise of the Alt5-World Liberty deal. Investors who are keen to hold a piece of Trump-linked crypto assets can buy them directly without going through the hassle of holding a volatile stock worth less than the crypto it holds. With its stock price sliding and its time below $1 a share dragging on, AI Financial and its investors need a lifeline.
